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Have you joined the conversation on Facebook? Visit us at Facebook for great tips, engaging discussions and chances to win great prizes like an iPad2 each and every month. Quite frankly, social media (Facebook included) has changed the way the world does business by making it accountable to the most important person in the equation: you, the customer. Within the HVAC industry, Reliance is leading the charge.

What makes a company “social”? A social company has invested, and continues to invest, time to host ongoing dialogue with its customers. All comments, feedback and discussions (both good or bad) are welcomed, and complaints about the company are openly discussed and resolved where other members of the social community can see it. Typically, a truly social company has a dedicated team member that participates in the conversation.

What’s in it for the company? Social companies have a much better idea of what their customers want, what they don’t want, and what they actually think of their product or service. It isn’t a short-term tactic that will sell more products. Instead, it’s a long-term initiative that will allow social companies to adapt in order to meet the needs of their consumers. Since 3.1% of all Internet searches during 2011 contained the word “Facebook”, and published research concluded that companies with an active blog are 50% more likely to succeed, “going social” simply makes good business sense.

You’re probably already familiar with some of the social media tools that Reliance uses to stay engaged with our most important people: our customers (that’s you). We reach out to the online community through our blog, Facebook page, Twitter stream, monthly contests (have you won an iPad 2 yet?), and our Better Home Newsletter.

Thanks to social media and online communities, the future of business is about the customer, and despite what some other businesses say, there is no way around that. We invite you to connect, stay engaged and keep in touch. We look forward to chatting with you.

 

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