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How to use LinkedIn with Social Sales Force

LinkedIn might not be the largest social network on the planet, and it’s one of the most ignored when it comes to referral marketing.

And while you might need to work a bit harder in order to get LinkedIn working for you with the Social Sales Force, there are hidden opportunities for the people who are willing to find them.

We’d like to do the digging for you, and so here are some tips to show you how to use LinkedIn to make money with the Social Sales Force.

How to use LinkedIn for referral marketing

Here are 2 tips on how to use LinkedIn for referral marketing…

1. Use your Social Sales Force Link in your updates

The easiest way you can use LinkedIn for the Reliance Social Sales Force is to post your referral links into your updates.

Very similar to our advice on how to use Facebook for referral marketing, you want to make sure that you don’t overdo it.

Here’s how to use LinkedIn through the Social Sales Force.

First, visit https://reliance.getambassador.com/login, and login with the email address you used to sign up for the account. If you forget your password, you can reset your password right on this page.

Screen Shot 2014-02-27 at 9.35.01 PM

Second, you can grab your link on the right side of your Ambassador account (it’s the link that starts with: http://mbsy.co), and put that directly into a LinkedIn update.

Third, if you prefer you can use the pre-written text in your Ambassador account to send the update. Simply click on the LinkedIn button on the right hand side of the screen, follow the prompts, and then modify the text to make it seem like you personally wrote the update.

2. Post reviews and promotions to groups

One of the best things about being a part of the Reliance Social Sales Force is that anybody who owns a home is a prospect to purchase one of our products and services. That’s a lot of people. And with over 7 million Canadians on LinkedIn, there are a lot of homeowners for you to target there.

One of the features of LinkedIn Groups is the ability to post promotions to the group in a specific section, as shown in this screenshot:

Screen Shot 2014-02-28 at 9.19.32 AM

Our best advice is to join as many relevant groups as you can, and post your referral link in the promotions section of these groups on a regular basis.

How not to use LinkedIn for referral marketing

Now that we’ve covered some of the things that you should do with LinkedIn, let’s cover the one thing you definitely shouldn’t do on LinkedIn

Send out bulk referral emails to all of your LinkedIn contacts.

If you are on LinkedIn, you’ll sometimes get promotional messages from your contacts where it’s clear that they are sending it out to everybody in the LinkedIn contact list.

There are a couple of problems with this.

First, LinkedIn is typically viewed as a more “professional” network than Facebook or Twitter, and so sending a mass promotional email probably isn’t going to go over very well.

Second, most people on LinkedIn have many contacts in their network that they don’t know very well (maybe you met them at a conference once, or they are a friend of a friend, etc). These people probably aren’t as receptive to a promotional message as your friends on Facebook, for instance.

Third, there is a big difference between posting an update on LinkedIn and sending an email on LinkedIn. Posting updates is seen as a place for sharing interesting information, tips and what’s going on in your world. Email on LinkedIn is viewed as a more personal space, and so even though it’s easy to select a large number of your contacts and send them all the same message, it doesn’t mean you should do it.

That doesn’t mean, however, that you shouldn’t email your contacts on LinkedIn. Just use your judgement and only email the contacts that you know would welcome your email if you had sent it directly to their main email address.

And remember, if you ever need any help with anything to do with the Reliance Social Sales Force, you can email me at rmassingham (at) reliancecomfort (dot) com.

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