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Will you pin it for the planet?

I’ll be the first to admit that pinning my car key to my shirt felt a little odd at first (the fact that it took two attempts and a Band-Aid made even more of an “impression”). But I was thrilled to do my part to support Pin It For The Planet, a campaign launched this week by the great people at WWF Canada. The objective is to get people thinking about personal vehicle travel and the impact it has on the environment, their wallets and their health.

Considering the fact that I was taking the subway to mid-town Toronto, I knew that there would be some strange glances, polite chuckles and the odd head-shake along the way….my instincts were certainly correct but I was also very proud to do so and was a first hand witness to the conversation my action inspired.

In a recent survey conducted by WWF Canada (Canada’s Love Affair with Cars), some very surprising and equally disappointing statistics were revealed when it comes to personal transportation in this country. Even if given choice, added convenience as well as the opportunity to save time and money as part of their daily commutes, most Canadians are just not ready to leave their cars at home.

Are you ready to leave your car at home? Help WWF reduce personal use by 1.5 million km this week which will assist in preventing the production of well over 500,000 kilograms of greenhouse gas emissions. Are you participating? Would love to hear how you’ve replaced your daily drive with a green, sustainable alternative. Please let us know what you are doing and why!

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